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Morinaga Hi-Chews



Hi-chew is a fruit-flavored chewy Japanese candy sold by Morinaga & Company and has a similar texture to fruit-burst but it is much softer, fruitier, and longer lasting flavor. Launched originally in 1975, the range has since then penetrated into many parts of Asia including other parts of the world and is currently establishing it's presence in America.

Imagine the soft candy to have a nice, springy texture without being sticky or grainy, which are two things one usually associate with fruit chews. Instead, Hi-Chews actually melt away as one continues to chew on it, rewarded by a juicy and fruity burst of flavors without being too heavy on the sweetness.

Common Flavors: Grape, Strawberry, Green Apple

Exotic Seasonal Flavors: Blood Orange, Dragon Fruit, Lychee, Mango, Peach, Pineapple

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